A challenger brand is defined as a brand that turns its industry upside down. What other characteristics do challenger brands have? And why do they matter? →
As a young and entrepreneurial startup brand, there are a few things you need to do to stand out in your industry and to build a brand that lasts.
It’s tough to be the smaller brand in the industry. The tale of David and Goliath shows that challenger brands can create a strong position in the market. →
After analyzing 1400 case studies, the Institute of Practitioners in Advertising (IPA) found the most effective advertising campaigns focus on emotion. →
Sainsbury’s ‘Try Something New Today’ advertising campaign helped them make £2.5 billion in extra revenue. This is the case study of how they did it. →
Marketing is not a battle of products and services. It’s a battle of perceptions. If you want to be a leader in your market, consider the Law of Leadership. →
Research has shown that an overload in choices leads consumers to buy less, not more. And in certain situations, fewer choices actually help to boost sales. →
67 percent of people turn to social media for support. And when it comes to customer service, there is not a greater tool than Twitter. →
From a certain perspective, many ads make sense. In practice, on the other hand, we sometimes see the opposite. This cartoon reflects this idea perfectly. →
The Wachowski brothers asked for $80 million to produce The Matrix. Warner Bros. gave them $10 million. They cleverly used it to bring the series to live. →
On advertising and marketing
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