Hi! And welcome to my website. Florent Geerts picture

My name is Florent Geerts and I’m an adman living in Amsterdam. Previously I lived in New York & London but at the moment I’m loving my time at Ogilvy & Mather here in the Netherlands.

I’m very passionate about marketing & storytelling and I created this website so I could share with others what I read about and where my head is at.

So every week, I write. And it goes right here on my website.

But whenever I write I always have one goal in mind: I want to bring people new perspectives that will help them to do their work even better.

So maybe you’re in advertising like me, or in charge of marketing at a larger company, or perhaps you’re a small business owner; in any scenario, I hope that my ideas are helpful to you.

If you enjoy my posts and would like to keep track of my braindump on a weekly basis, you can subscribe to my free newsletter by leaving your email address in the box below.

Oh and by the way, for those of you who love GREAT advertising, I collect the best of ’em on Once Upon a Brand – go take a look!

And if you just want to say hi! you can find me LinkedIn, Twitter, and Instagram.

Speak soon!




Everything I write is my personal opinion, not that of my employer.


Inspiration and Insights

On advertising and marketing

Inspiration and Insights

On advertising and marketing